Digital and Off Network Content
Work created specifically for digital platforms, social
media and other off-air venues.
BETTY BOWL XCII
Created specifically for digital use and social sharing as a brand image piece (no, we weren't hoping to steal viewers from the Super Bowl) but it garnered enough attention that the following year we were able to sell the event to a sponsor.
I wrote the script. However, the best line in the original script was deemed to be too self-deprecating. It was supposed to end with our voice of God announcer intoning: "And the the whole world will be watching...(beat)... something else."
Hot in Cleveland Trailer
New season :90 created for digital and VOD play.
TV Land Salutes OSU?
The Ohio State University band had a viral hit with their half-time show (1.5 MM views) that co-opted the TV Land logo and brand. We thought we should jump on their bandwagon, but how?
There were doubters, but I marshalled the troops and led the office staff out onto King Street and Hudson, had a camera point down from our 8th floor office and shot a ridiculous "answer" video.
TV Land To Go (3:30)
This long-running series offering humorous true TV facts and stories was created as an in-flight video original for CBS Eye on American, but various versions appeared on-air and on-line.
Writer and on-screen host. More available in The Vault.
Food For Thought
A variation on the idea of TV Land To Go that was created specifically for PRN screens in grocery stores and other retail locations.
Writer and on-screen host.
The Half Pints
(Long excerpt.) A heavy metal band inspired by Little House on the Prairie. A concept that we spun-off from a sponsor franchise (Game Time) that became a series of on-line music videos and a mockumentary.
I acted as on-screen host/documentarian and was a consulting writer.